Lane 10 · Beauty & Wellness

Boutique Fitness

Studios for pilates, cycle, strength & HIIT.

Find My Match Book a Call
A boutique fitness studio mid-class with one person in sharp focus on a reformer
WHAT IT IS :

Boutique Fitness, in plain terms.

Boutique fitness — pilates, cycle, strength, and HIIT studios — built the modern membership playbook. Community, classes, and recurring dues are the core.

THE IDEAL OWNER :

Great for an energetic, community-oriented owner who wants a membership engine and a brand people wear with pride.

Investment & operating model

What it takes to own one.

Recurring-revenue / membership model/Owner-operator or semi-absentee options/Small licensed / trained team

Specific investment ranges and any performance figures come only from each brand’s FTC-compliant Item 19 disclosure and are reviewed together on your call — nothing here is a financial-performance representation.

Inside the space

What the lane looks like.

A boutique fitness studio mid-class with one person in sharp focus on a reformer
An empty boutique fitness studio with exposed brick and a row of machines catching morning light
A desert-toned stucco boutique storefront entrance with a potted agave and warm afternoon shadow
Watch & learn

Hear it from the Franchise Fit Podcast.

Relevant episodes from @lancegraulich. Specific episode links are added as they’re published.

Brands in this lane

Opportunities to explore.